Damixa has been the very essence of design, functionality and innovation since the first mixer taps saw the light of day in 1932. This made Damixa the Danish market leader and brought worldwide renown. In the midst of the financial crisis and amid a major financial turnaround, Damixa’s management chose to buy the business from its American owner, with the participation of Dansk Generationsskifte A/S and the investment firm EVO Capital.
Development and exit
With Lars Bladt of Dansk Generationsskifte as managing director, the 2009 deficit of DKK 89 million turned to profit in 2011 and subsequent years. In 2014, Damixa was sold to Ostnor, the Nordic region’s leading manufacturer of mixer taps, with brands such as Mora Armatur and FM Mattsson. Ostnor’s strategy was to create profitable growth through clearly positioned brands, breadth of market and a competitive range.