House of Amber August 10 2020

August 2020

The corona crisis hit House of Amber exceptionally hard, not least in Denmark, where the sales dropped with 97 %, as the business is based primarily on tourists. On the basis hereof, the board of directors of the company filed a petition in bankruptcy. Hereafter, a bidding process has been staged and the parties behind Dansk Generationsskifte have taken over the subsidiaries in China, Hong Kong and Dubai as well as the global rights for the brand. House of Amber is thus again a portfolio company.